Madeleine’s original Portuguese egg tarts closing ‘for good’ after landlord sells shophouse it occupies

Well-loved pastry shop Madeleine’s Original Portuguese Egg Tarts is shutting down this August. The brand first announced its closure in an Instagram post on July 10. However, news of its closure only gained traction after Madeleine's posted a video on its TikTok account on Tuesday (July 16).

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Photo: Madeleine’s Original Portuguese Egg Tarts

Madeleine’s Original Portuguese Egg Tarts has been operating from a simple, nondescript unit at Tanjong Katong since 1998, and is famous for its flaky and rich tarts which cost $2.50 a piece. In the TikTok video, the company said that the decision to shut down "was not made lightly"

"But after much consideration, we are confident that this is the right step for us at this point in our life."

Landlord sold shop unit

When CNA Lifestyle visited the stall at around 1.30pm on Wednesday, we were the only customers there. Speaking to an employee of Madeleine’s Original Portuguese Egg Tarts, we learnt that the unit is rented from a landlord. However, said landlord has decided to sell his unit, causing the owners of Madeleine’s Original Portuguese Egg to "take a break" and shut down operations.

“[There's] still no location to move to. The place has to be big and [have a] power supply [that's] good enough for our machines,” said the employee, who added that the duration of this "break" is still unknown. However, the brand’s TikTok post said the shop will be “closed for good” after 15 August 2024.

Besides egg tarts, Madeleine’s Original Portuguese Egg Tarts also sells Macau crispy puffs ($2.50 per piece), which are filled with winter melon or red bean paste. Fans who want to try these treats for the last time should do so before August 16 – the stall's closing date.

Madeleine’s Original Portuguese Egg Tarts is located at 198 Tanjong Katong Road, S436997. Open daily 8am to 5pm. More info via Instagram.

Source: CNA/hq

The original version of this story first appeared in CNA.
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