McDonald's teases anime project with top Japanese studio
The fast food chain uploaded a teaser video on Feb 21, announcing that it is collaborating with Japanese animation studio Studio Pierrot on an anime project.
The fast food chain has not revealed if the collaboration will be in the form of a full anime series. (Photos: Instagram/mcdonalds)
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Watch out Demon Slayer – an unexpected player might be entering the fight for 2024's most anticipated anime series: McDonald's. Yes, the fast food chain.
On Wednesday (Feb 21), the creator of hits such as the Big Mac and McFlurry announced that it is collaborating with Pierrot, the Japanese animation studio behind Naruto and Tokyo Ghoul, on an anime project.
In a video uploaded on its social media pages, McDonald's provided a brief glimpse of this collaboration – showing highly-stylised anime characters and its signature nuggets and fries in animated form. There is even a man who is wearing Big Mac-shaped headphones. The video teases that more information will be released on Feb 26.
Both anime and McDonald's fans seem to be lovin' it, with commenters trying to guess what the project entails. So far, McDonald's is keeping mum on whether the collaboration will be a full-length animated series or a simple promotion video for a new menu item.
This isn't the chain's first foray into the anime medium. In 2023, McDonald's Japan released a series of animated ads with Studio Ghibli-esque designs and lo-fi music which went viral.
Given the seemingly good-looking characters in the teaser, it remains to be seen if the McDonald's-Pierrot project will lead to a dating simulation game, just like KFC's, somewhere down the line.
