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Daily Cuts - #TalkBack: Can we recreate last year's mega entertainment success
27 Feb 2025 09:12PM
27 mins
The 2024 concerts in Singapore were a huge success, attracting over a million visitors and boosting the economy. Can we recreate it this year? Singapore Today’s Lance Alexander and Daniel Martin find out from Associate Professor Lau Kong Cheen, Head of Marketing Programme at Singapore University of Social Sciences, School of Business.